GOT A GAME? SHOW US!
We’re looking for indie projects with a clear idea behind them. Doesn’t have to be polished. Early builds, prototypes, all good. If it has potential, we want to see it
PR & Marketing
Marketing eats up way too much time — so we take it off your plate. From building the whole campaign setup to keeping the convo alive after launch, we handle the grind: media outreach, content creators, events and a lot more stuff - it's our bread and butter.
Development
We’ve got the right people in the team to support every part of your game’s production. QA, playtesting, UX research, localization, music, art, production pipelines — we know what we’re doing and we’re here to help make your game better.
Opportunities
We’re always hunting for opportunities to get your game featured and put in front of the right people. We play the long game — building visibility, community, and sales over time instead of chasing quick hype.
Your IP Stays With You
We want to change the perception of publishers' contracts being a pact with the devil. Your intellectual property and concept are yours, and they will remain so until the very end. Our share depends on the success of the game — if your game wins, we win.
No Bullshit Policy
We strongly believe in radical candor, so open and honest communication is a priority for us.
Inverse Recoup
The baseline is as low as it can be, and with us, you start earning from the very first copy sold. We’d rather build a fair long-term partnership than squeeze indie teams dry from day one.
No Mystery Spending
We don’t burn budgets to look busy. Every move should matter — smarter spending, focused execution, and putting resources where they actually help the game grow.
Why Partner With Anshar Publishing?
We’re completely obsessed with indie games. Not corporate “gaming market opportunities” obsessed — actual indie gremlins with unhealthy Steam, PlayStation, and Nintendo libraries. We genuinely care about weird ideas, risky concepts, and games with personality. Small teams deserve big-team expertise, and that’s exactly how we approach every project we work on. We love working with projects that are already a few man-months away from release, but honestly? We also believe a strong idea can go a long way — especially when there’s a playable build behind it.
And yeah, we know marketing too. Combined, our team brings over 50 years of experience and more than 500,000 wishlists generated across the games we’ve worked on. Big numbers in the description? Check!
WE STALK STOREFRONTS FOR FUN
We constantly track store algorithms and visibility patterns across PC and consoles to understand the trends, predict new horizons and what's most important - help games reach the right audience. Your project also benefits from cross-promotion inside our ecosystem and extra marketing pushes whenever it makes sense.
Years of research and hands-on experience let us optimize store presence, improve discoverability, boost engagement, and turn more traffic into wishlists, followers, and actual players.
Wishlist Growth
Every action we take is focused on growing visibility, wishlists, and long-term interest in your game. We work thoroughly, stay hands-on, and care about results that actually matter.
Curated Sales
We keep pushing games even after launch through recurring events, themed promotions, visibility boosts, and long-term sales support across our whole portfolio.
Cross-Promotion
Nothing boosts a game better than strong industry connections. From day one, we build relationships with developers, publishers, platforms, and partners that can open real opportunities for your game.
Press Coverage
We can handle marketing assets like trailers, promotional videos, screenshots, and store materials in-house, while still keeping developers closely involved in the process. We don’t want to market a fake version of your game — we want to help communicate your actual vision in a way players will connect with.
We also approach influencers the same way we approach publishing — no copy-paste campaigns. Every creator selection is tailored to the game’s genre, audience, tone, and community fit.
Kickstarter Success
We’ve worked on Kickstarter campaigns before and understand how to build crowdfunding momentum the right way. From campaign planning and marketing to communication and visibility pushes, we help create campaigns that feel prepared, focused, and community-driven.
Your Project is Your Vision
We don’t interfere with your vision — we support it. Through production support, organized playtests, and frequent QA testing, we help make the game stronger without taking away what makes it yours.
Small teams deserve big-team expertise, and that’s exactly how we work. We’re a small crew ourselves, which means we stay close to the project, move fast, and focus on quality over corporate process overload.
